The Millennial Generation
For the organization that is trying to reach the Millennial Generation, it is vitally important to understand what drives them and how they perceive themselves and the world around them. This tech-savvy, always-on, instant gratification group not only consumes information differently than prior generations, but they have strong opinions and vast networks with which to share their thoughts. They represent a huge emerging market yet don’t respond to traditional communication efforts, impacting your company’s marketing, advertising and product development. In addition, the Millennials will be your next source of growth and innovation through your hiring efforts, and their expectations for the workplace are vastly different than what you have known.
